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E-commerce · Northwind

Re-platformed a legacy store into a headless rocket

We rebuilt a slow monolith into a headless Next.js storefront on the edge, cutting load times and lifting conversion across every device.

N
E-commerce
2.4s → 0.6s
Page load · Northwind
Client
Northwind
Industry
E-commerce
Timeline
6 weeks
Year
2024
2.4s → 0.6s
Page load
+38%
Conversion
6 wks
To launch
The challenge

Northwind's monolithic store took 2.4s to load, buckled on sale days, and every design tweak needed a full redeploy. Mobile conversion was bleeding revenue and the team had lost confidence in their own platform.

Next.jsTypeScriptVercel EdgePostgreSQLStripe
How we approached it
  1. 01

    Re-architected the storefront as a headless Next.js app rendered on the edge, decoupled from the commerce backend.

  2. 02

    Built a reusable design system so merchandising changes ship without engineering.

  3. 03

    Moved media and pages to a global CDN with incremental static regeneration.

  4. 04

    Added end-to-end analytics and A/B testing to prove every change against revenue.

The outcome

Page loads dropped from 2.4s to 0.6s, conversion rose 38%, and the team now ships storefront changes daily without fear — all delivered in six weeks.

CoderShark handed us a storefront that's genuinely fast and finally ours. Conversion is up and we ship without holding our breath.
Head of Digital · Northwind
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